An independent guide for foreign investors, published by IMC, A Member Firm of Andersen Global connect@intuitconsultancy.comAbout IMCContact
IMC Talk to an adviser

Sector rules · 13 February 2026

E-commerce sellers of imported goods must offer a country-of-origin filter

Under G.S.R. 128(E) of 13 February 2026, e-commerce entities selling imported goods must offer a searchable country-of-origin filter from 1 July 2026.

Effective or announced 13 February 2026Impact for foreign investors: low

What changed

A Legal Metrology amendment notified on 13 February 2026 (G.S.R. 128(E)) requires e-commerce entities selling imported goods to provide a searchable country-of-origin filter. The requirement applies from 1 July 2026.

Who it affects

Marketplaces and online sellers of imported consumer goods in India.

What to do

Confirm that product listings carry accurate origin data and that the filter is live on all storefronts. Review the CCPA e-commerce and dark-pattern rules at the same time, since consumer-protection enforcement is active: CCPA fined two companies in June 2026.

Planning your move into India?

Talk to IMC about your entry structure, approvals, incentives, tax and the first year of compliance.

Book a discovery conversation